
The Art of Persuasion: Communicating with Confidence in the Boardroom and Beyond
Session Summary: Storytelling is one of the most powerful tools in persuasive communication, and in this session, participants will explore how to use it to communicate with confidence, influence decision-makers, and make their voices truly resonate. Whether pitching an idea in the boardroom, leading a team meeting, or navigating tough negotiations, understanding how to tell a compelling story can transform the way one communicates and engages others.
This session will focus on the art of crafting and delivering stories that captivate, inform, and persuade. Attendees will learn how to structure their narratives for maximum impact, create emotional connections with their audience, and present their messages in a way that inspires action. By the end of the session, participants will feel empowered to harness the power of storytelling to enhance their communication style, assert their ideas with confidence, and make a memorable impact in any professional setting.
This Session is Sponsored By:
Bakelite
Laura Boninsegni
Laura Boninsegni is the Global Vice President of Financial Planning & Analysis of Bakelite Synthetics. In her role she is the strategic partner of Regional General Managers in maximizing the value creation; she helps outlining strategies, tackling major projects and investments and keeping an honest dialogue about the financial performance of the organization. Before joining Bakelite, Laura served in different international leadership positions in the chemical and energy industries always promoting a leadership based on trust and authenticity.
In 2024 she has been awarded as one of the Top Young Managers by the Italian Industrial Association. She serves as member of the Advisory Board of Women in Chemicals and of the Senior Board of the Women in Business Club of SDA Bocconi. She is also the President of Bakelite Women Network, an employee resource group promoting the development of female talent in Bakelite.
Laura earned an Executive MBA from SDA Bocconi and she holds a Master degree in Economics and Management from LIUC-Università Cattaneo.